How to apply SEO to your post

In this blog we are going to teach you how to apply SEO in your blogs that you do in PYME One. In this way, you can reach more people with your content and your publications will have more relevance by following a few simple tips.

What is SEO?

Let's start at the beginning, what is SEO?, and why is it important for your publications or your blogs in this case.

SEO, for its English letters (Search Engine Optimization) search engine optimization, is considered a modern art because of the results it can have. It consists of the Internet recommending our content to people as a solution to doubts or questions that they ask search engines like Google, Bing or Yahoo.

Now you will wonder how we got Google to recommend us as a solution?

There are some points to consider to be an option in search engines:

• quality content
• relevant texts
• Spelling and writing
• Keywords
• Internal and external links

Here we are going to address those that are the most important for GILA CMS and those that we suggest you take into account when creating your post.

Activate the Blog

It is very easy to activate the blog on our website, we just have to do the following. Go to the left side menu on our PYME One dashboard below: Administration → Packages.

Once we are there we will see an icon with the name "Blog" we just have to click on activate and the Blog will have been activated on our website.

How to create a blog

Once we have activated the blog, to start our first blog will be as easy as this:

Go to Blog → Posts and then click Create just as shown in the image above.

Keywords

When making your blog in our PYME One editor, keywords play an important role when writing your post.

You can find it as a focus keyword, or in English as focus keyphrase.

Keywords are very important, since they are the purpose of the search, it is what people type in Google to search and solve their doubts.

It is important to know your keywords very well and how you are going to use them, remember to fill in this field to help the SEO of your post and make them relevant.

If you want to know more about this topic we have a blog that we wrote for you by clicking here.

Meta description

Here we basically summarize and give a bit of context about what our post is going to be about, the meta description is the text that appears just below the title on the Google page. Example:

That is why this point is very relevant because it is the first look or it is your letter of introduction so that users enter your page or post.

Do not use too confusing words or go too long in your description, use the right words to engage the audience and click on your link.

You can read our blog on this topic and learn more to improve your meta descriptions.

So always remember to fill this section with short, but concise information to engage your audience.

Internal and external links

The links or links within a blog, is when we have a text and we want people to get more information on that same topic.

What we do is put a link in those words where when clicked they will be redirected to another page to complement the information we are reading.

In PYME One adding links to words is extremely easy, we just have to select the text where we want to insert the link:

In this way you can have internal links, either to another blog that you have written and complement the information that you are providing.

Or, in your case, you generate an external link, where you redirect people to another site other than yours, where they can find more detailed information about what you are talking about.

Having internal or external links greatly helps the SEO of your post, since you offer a better user experience, and Google rewards this, so do not forget to add a couple of links to your post to improve the user experience.

SEO Tool Colors

Once you have written your blog, depending on how good or how bad is what you wrote on your PYME One blog, we developed a tool that helps you improve your posts and here we explain how.

Strong green

This color means that your blog is well written and with the basic rules of SEO to be good content.

Light green

This means that it is fine, but it can be improved by clicking on the color, we will know in which aspects our blog can be improved.

Yellow

You need to work more on your blog, take care of the aspects that the tool recommends to have quality content.

SEO Key Points

These are the key points that our SEO tool will make you notice to improve your blogs, so you have better content to offer your audience.

If you want to know more about each point, we recommend our blog: SEO Description of each point where we talk in more detail about each suggestion.

By following these simple steps, your blogs will gain more relevance on the internet, of course taking into account that you write and produce quality content for your audience.