Most popular types of email marketing
Nowadays, thinking about a digital marketing strategy without the use of email marketing can be quite harmful, since it is a technique that, although it has been with us for a long time, is still just as effective if we know how to apply it correctly.
In this blog we will not talk about email marketing and all its benefits, we already did that in another previous post, here we are going to explain the most popular types of email marketing so that you know how to apply it in your email marketing campaign.
Newsletter
Newsletter or informative email is one that serves as a communication guide so that people know a little more about the brand.
Basically intended to inform your customers and prospects, in this type of email they are not intended to sell or convert, simply to inform.
Points to consider:
- Write clearly and without confusion
- Concrete and transparent information
- Give a positive message
- Never mix topics
Prospecting email
The objective of this email is to attract new customers, these emails are essential in your campaign to generate leads, they must be personalized.
We rely on sales information addressed to our potential client or buyer person, clearly identifying their profile.
Points to consider:
- Define the profile and its needs
- Provide solutions to your needs
- Define a CTA (Registration, request, purchase, etc.)
- Content of
attractive text, highlight your information.
Promotion email
Its purpose is to boost your sales through special offers, we can also retain customers with these emails.
We must focus on a single product, a single category or a whole range, but not mix so as not to create confusion.
Points to consider:
- Define your list of contacts where you see potential in accepting offers.
- Choose the best time to send offers (Christmas, holidays, etc.)
- Personalize your emails highlighting the offers and products to sell
Loyalty email
It is an email that is sent to a client as part of your loyalty strategy that has the purpose of consolidating the trust that they already expressed when they made a purchase, created an account, etc.
It can be informative or of a commercial nature.
Points to consider:
- Choose the right moments
- Define the theme
- Custom contact list
- Custom designs
Reactivation email
Aimed at customers who have not shown activity for a while, it can be a reminder message or an incentive with an offer.
Points to consider:
- The message must be personalized
- Title and subject should be chosen carefully
- A CTA to address the offer, or initial marketing campaign
- Do not abuse this email
Invitation email
Its objective is to invite a list of contacts to an event and highlight their participation to give the event more relevance.
Points to consider:
- Event and invitation in the subject line
- Detailed information, date, place, exponents, etc.
- Send emails on time
- CTA button that redirects to a landing page about the event
For now this is all the information we are going to give you, we already have a previous post where we talked about the basic elements of email marketing, we recommend you take a look at it. Don't be afraid to use this small but powerful tool in your digital marketing campaign.
Remember that in PYME One you can make your email marketing campaigns easy and fast, if you want more details click on get more information and we will answer all your questions.
