Guide to improve SEO

In this post we are going to help you understand SEO, how Google works, and why it is important to optimize your strategy to make the most of the tools and thus improve the SEO of your site.

What we are going to talk about is not a definitive guide, much less a detailed description of each aspect, this topic is wide enough to detail it in a single post, but you can start with these steps and thus continue exploring each topic and nourish yourself with more information.

What is SEO?

For its acronym in English Search Engine Optimization. It is a set of techniques and strategies focused on optimizing organic positioning in Internet search engines.

Having a website for your company or for your brand, are the initial bases to have a digital presence, now it is not only about creating it and that's it, there are a series of strategies to help your site and so the audience can find it more easily and organically.

How to improve SEO

There is something that we must keep in mind, the robots, especially those of Google, are evolving the algorithms so that they better adapt to the searches towards what is really relevant to the users.

The main reason to work on SEO would be to be one of the first sites when it comes to Google searches.

To achieve this feat, we can make use of different strategies such as mentions on the internet and social networks, press releases or quality content from our blog.

It is already a trend of Google to penalize sites that have duplicate content, with little material, that does not contribute much to the user and that are never updated. Google has concentrated its work on giving more relevance to the quality of content and the experience that the user lives on a site.

Quality content

Here we must be as original as possible, we can make use of different sources, get ideas from other content, but we must start the writing from scratch ourselves.

Relevant texts

You have to provide the greatest amount of relevant information, always adding value and offering content that we cannot find on other sites, giving our personal touch to the way of writing.

Spelling and writing

You always have to take care not to make grammatical, syntactic or spelling errors, Google does not like this at all, and there is nothing worse than a badly written page.

Introductory paragraph

The first thing when writing should be a short paragraph that attracts the reader, and is striking, without forgetting to add the keyword.

Be direct

We must write in a simple, but well elaborated way, following the rule of; subject, verb and predicate. Do not add confusing and poorly understandable words that will only cause boredom. Understandable for all public in a few words.

Keywords

Keywords are mainly questions that we ask Google and it strives to answer in the best way.

Thus, the way you have to answer the questions is by offering the pages with the greatest relevance and importance of content in the results.

The audience will come to find your website through the keywords, that is why it is so important to make good use of them and know how to use them.

Analyze the keywords of the competition

It is important to analyze what the competition is doing, especially if it is having success, you can extract words from your competitors with free tools, we recommend Google's.

Once you have the list of your keywords, we have to select the most appropriate ones for the type of content that we are going to publish.

There is an unwritten rule that tells us that if we sell a product or service, we are inclined to choose phrases that invite our audience to action.

Let's never forget that our visitors must find what they were looking for on our website.

Use of internal and external links

Internal links are those that go from one page to another within the same site or domain.

The use of internal links improves the user experience, so they offer us a better chance for people to stay on the site.

Now in the background we have the external links, they are defined as those links that direct to another website or domain different from yours.

External links offer us some advantages, such as: we generate connections with other sites, we improve the user experience and a greater opportunity for dissemination.

But don't be left alone with this information, we have a whole blog related to internal and external links.

In conclusion, the companies that bet on SEO and adopt a good strategy are the ones that will make a difference and will be ahead of the competition.