Types of coupons for your e-commerce

Do you have an online store and still do not offer coupons to your buyers? You should start using them, about 88% of shoppers in 2020 used coupons on their purchases.

With this technique, you will get the customer to obtain satisfaction in their purchase, be closer to your competitors or, if necessary, surpass them, generate more traffic on your site and therefore more sales.

Here we are going to tell you about the different coupons that you can use to get the most out of your online store.

Discount coupons

Discount coupons are the most popular, usually offering 15% to 30% off at certain times of the year.

Not only can you offer discounts to your customers during seasons, you can give the coupons to people who make their first purchase, or share their email in exchange for a discount coupon for future promotions.

Discount coupons are the push your customer needs to return to their abandoned cart, buy again after a long time of inactivity or simply get a new customer.

Free shipping coupon

One of the main reasons for abandoned carts is the high cost of shipping, so as far as possible we try to have free shipping, if that could be the case, apply some coupons that are free shipping.

Also a powerful offer about these coupons is to have flash shipping, if he saw a delay of 4-5 approx. You can apply a flash coupon and the customer receives his product in fewer days, these types of coupons are quite attractive.

Free sample or gift on purchase

Almost everyone likes surprises, or receiving positive news, now imagine receiving it at the time of making your purchase.

We are talking about a free item, or a sample of a product that is about to be released.

You can apply this to a coupon and at the time of making the purchase surprise your client with a gift or a small product that has not been very popular or, where appropriate, a sample of your future products.

Share this coupon with your entire contact list and be amazed at the results that a small gift can have.

Coupons or loyalty points

Who doesn't like to be rewarded for their loyalty? Banks and supermarket chains have been doing it for years, and boy does it work for them.

We are talking about the rewards for being a frequent customer, an example Sams club returns a certain percentage for your purchases that are exchanged for points. Over time you can collect points, and chances are your coffee and donuts will be free for your accumulated points.

We are not talking about coupons as such, but rewards for those customers who are loyal to our brand. Analyze well how you can apply this technique and do not hesitate to put it into practice, you will see that you will win more customers and that they will always be loyal to us.

2x1 coupons

These types of coupons are perfect for certain times of the year, such as back to school, where you can offer a second free school pants with the purchase of the first.

Or on summer days, maybe some free glasses when you buy one.

The concept is that, take advantage of the times of the year where we know that people spend money and use that to our advantage, if your competition still does not do so, maybe you should try it, you will surely win some more clients and ensure that they will be with you for a long time.

Automatic coupons

Nothing better than a discount coupon when making a purchase, but what happens if the customer forgets to enter it when making the payment?

The customer could leave the cart abandoned because they do not remember or perhaps forgot their coupon, to avoid this type of inconvenience, we recommend you make automatic coupons.

In this way we make sure that the customer gets his discount and leaves happy with his purchase, that assures us a satisfied customer and that his coupons will be automatically without having to remember them all the time.

There is a world of opportunities to generate more customers or attract more traffic to our site, here we are talking about one that is coupons, do not close yourself off from the possibility of starting it up and starting to gain relevance on the internet.

If you still do not have an online store in Pyme One you can have yours with competitive prices and generate your own coupons.